Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedent s and effects of commitment on business to business relationships, the impact of price sati sfaction on suppliers’ commitment has not been investigated. As a result, the aim of this stu dy was to investigate the effect that price satisfaction has on suppliers’ commitment in a busi ness to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers’ commitment and these aspects of price satisfaction should be heeded by buyers of business to business good and services.
{{menu_about_desc}}
Explore eventos futuros e passados em todo o mundo e online, sejam hospedados pelo CIFOR-ICRAF ou com a participação de nossos pesquisadores.
Découvrez les évènements passés et à venir dans le monde entier et en ligne, qu’ils soient organisés par le CIFOR-ICRAF ou auxquels participent nos chercheurs.
Jelajahi acara-acara mendatang dan yang telah lalu di lintas global dan daring, baik itu diselenggarakan oleh CIFOR-ICRAF atau dihadiri para peneliti kami.
Explore eventos futuros y pasados organizados por CIFOR-ICRAF o con la participación de nuestros investigadores.
{{menu_nowledge_desc}}.
{{menu_research_desc}}
{{menu_about_desc}}
CIFOR–ICRAF achieves science-driven impact. We conduct innovative research, strengthen partners’ capacity and actively engage in dialogue with all stakeholders, bringing the latest insights on forests, trees, landscapes and people to global decision making.
CIFOR–ICRAF publishes over 750 publications every year on agroforestry, forests and climate change, landscape restoration, rights, forest policy and much more – in multiple languages.
Explore upcoming and past events across the globe and online, whether hosted by CIFOR-ICRAF or attended by our researchers.
CIFOR–ICRAF addresses local challenges and opportunities while providing solutions to global problems for forests, landscapes, people and the planet.
We deliver actionable evidence and solutions to transform how land is used and how food is produced: conserving and restoring ecosystems, responding to the global climate, malnutrition, biodiversity and desertification crises. In short, improving people’s lives.
