Why we did it One of the challenges we were facing was fairly low traffic on our webpage, coupled with confusion about when to update news stories and what really counted as news. We also ran an email listserv where we would occasionally post items like new publications, calls for proposals, or stories from the media related to our work. We decided to renew our strategy a little bit after our global steering group suggested that we send out all the emails in one monthly package rather than sporadically. With a new mandate to develop an email newsletter we had to rethink what our website was for and how it would relate to our e-news. We decided to rework the site as a blog to make posting and searching stories more easy. the blog also allows people to make comments and it is easy to see when somebody else has linked to your page - it's automatically tracked.
Publication year
2009
Authors
Language
English
Keywords
forest protection, information dissemination, knowledge management, research
