This study aimed at identifying innovative ways to reach farmers through testing the effectiveness of integrating TV and mobile phone technology in enhancing feedback mechanisms among smallholder farmers. The hypothesis was that the use of TV shows in providing agricultural information to farmers can trigger a high level of interest and feedback through mobile phone technology and hence can change attitudes, increase knowledge and change behavior leading to increased adoption of agricultural technologies.
Publication year
2022
Authors
Kiptot, E.; Kimaiyo, J.; Kirui, j.; Wafula, S.; Franzel, S.
Language
English
Keywords
agricultural technology, mass media, information technology, communication
