s:874:"TI Experimental evidence from a fodder shrub promotional effort among dairy farmers in Uganda AU Hughes, K.A. AU Oduol, J.B.A. AU Kegode, H. AU Kimaiyo, J. AU Mausch, K. AB Previous research has demonstrated the potential of fodder tree technology (FTT) in bolstering milk yields and quality among small-scale dairy producers. Yet, FTT adoption at recommended levels is low. To suport producers overcome the adoption hurdle,, we conducted a randomised field experiment in Eastern Uganda to compare an innovative add-on intervention designed to address several behavioural-related FTT adoption barriers against a base training and seedling access intervention and a control. We observe a 19% greater increase in new FTT uptake among producers in our two intervention groups. However, we find that our add-on intervention failed to induce a differential effect. ";