Azalea Ayuningtyas is the Cofounder and CEO of Duanyam and Krealogi by Du Anyam.
She started her first company, Du Anyam, a social enterprise that produces and distributes quality, functional crafts to empower women, promote culture, and improve livelihoods in rural Indonesia, in 2014. Today, Du Anyam works with over 1,200 women across 50 villages in East Nusa Tenggara, Papua, and South Kalimantan. Du Anyam has partnered with over 500 wholesale buyers both in the domestic and global market. In 2018, Du Anyam was selected as the only social enterprise and craft-based company to be the official merchandiser of ASIAN GAMES 2018. Du Anyam is currently 1 of 12 social enterprises worldwide that supplies to IKEA Global.
Azalea co-founded Krealogi in 2020 to scale the technology, learning, system, and networks that Du Anyam has to support other Small Micro Industries in Indonesia. Krealogi is a digital ecosystem helping Small Micro Industries digitize their business, improving their productivity and consolidating their products to answer large buyers’ demand. Krealogi user-friendly mobile app has been downloaded by over 27,000 users and its online learning modules have been completed by 200,000 participants. Krealogi was selected as the Winner of She Loves Tech Indonesia 2020, UNDP Citypreneur Impact Award 2020, and the Top 3 MSME Digital Heroes by Kementerian Koperasi dan UMKM. Furthermore, Krealogi was selected as the representative for Indonesia in the Google for Startups Founders Academy Asia Pacific and was honored with the Audience Choice Award.
Currently, Krealogi has provided assistance to over 24.000 MSMEs situated in almost 200 regencies and cities through partnerships with more than 30 stakeholders. In addition to its outreach efforts, Krealogi also facilitates broader market access for local MSME products, successfully connecting over 200 MSMEs to the hyperlocal market, resulting in the sale of over 2,500 products to date.
