This research comparatively examined the primary effects, prevalent product variants and market attributes of nyamplung and argan oils to develop an efficient market and establish branding strategies for nyamplung oil (produced from Calophyllum inophyllum L) in the South Korean market. Employing a systematic review methodology, we investigated the socioeconomic and environmental advantages of nyamplung-based agroforestry systems and evaluated nyamplung oil’s potential as a feasible alternative to other wood-based oils, such as argan oil (produced from Argania spinosa L). Our conclusions indicated that nyamplung oil could have significant potential in the Korean market, particularly when positioned as a natural, eco-friendly and fairly-traded product. We propose a three-stage positioning strategy for nyamplung oil: 1) analyzing current position in the market as a cosmetic product; 2) developing a product line extension as a medical product; and 3) considering image creation as a unique tree oil with environmentally valuable features. These approaches could support nyamplung oil’s reception in the market by leveraging similarities with argan oil while differentiating itself through emphasis on its special benefits and environmental values. Through these approaches, we argue that nyamplung oil could contribute to the economic, social and environmental well-being of producers in Indonesia while providing Korean consumers with a high-quality, sustainable and effective natural product. For future studies, we recommend to investigate Korean consumers’ preferences, establish a chain of custody study for sustainable production, or build a certification strategy for nyamplung oil.